Lake State Accounting
Lake State Accounting is an accounting firm that specializes in bookkeeping and tax for small business owners. They do it by by pairing intuitive software with real, human bookkeepers, online and in person. When we developed Lake State we wanted it to feel trustworthy/professional but also inviting and memorable. In our research other accounting brands failed to do both. Most where boring and stale and just looked like copy of each other. To accomplish this feel we chose warm and inviting colors and paired them with fun yet professional illustrations curated in a clean layout. We also chose a logo and elements like the lake/water that separate Lake State from its competitors with a unique design.
Branding | Logo | Website
